Tuesday, 17 January 2012

One of the Island’s first smartphone ‘app’ is fast becoming a popular way of showing tourists the best of Bermuda.


One of the Island’s first smartphone ‘app’ is fast becoming a popular way of showing tourists the best of Bermuda.

Since the Go Explore Bermuda app for iPhones and Android devices was launched in May, it has been used more than 15,000 times to access local events, businesses, discounts and bus and ferry schedules.

The free app, developed by Ultra Concepts Group (UCG), includes video and audio tours, photos and GPS navigation for tourists to explore and learn about Bermuda’s history and culture. The app also features Google maps, allowing users to follow directions to their destination as they are walking.

“The numbers are encouraging,” said Michael Brangman, marketing & business development manager. “Our statistics indicate that many tourists are downloading the application prior to coming to the Island. This proves that the application is being used in the pre-planning phase.”

Mr Brangman expects continued success in 2012.

“We looking to at least double or triple our numbers, particularly as the tourist season begins in April through October,” he said, adding that his company is promoting the app in tourist focused magazines, on bus handles, on banner stands and informational booths at the cruise piers in Hamilton and Dockyard and on livery cycles. The company is also in talks with hotels to include information in their welcome packets.

With the application’s newly found popularity, Mr Brangman is now looking to attract advertisers to sign up with the technology.

“In this tough economic climate, businesses must continue their marketing efforts using mediums that are cost effective yet able to connect with their intended audience,” said Mr Brangman. “Everyone travels with their phones, and Go Explore’s leading edge technology places your company’s information literally in the hands of customers.”
Go Explore app proves a hit with the tourists

http://www.royalgazette.com/article/20120112/BUSINESS/701129918

The application and all of its content is downloadable in the latest version of Go Explore, released on November 5 of last year. This, says Mr Brangman “eliminates fears of roaming charges” when tourists are using the app in Bermuda.

Go Explore picked up the Technology Innovation Award for the ‘Best Local Mobile Application’ at the annual Tech Awards 2011 last October and UCG launched Go Explore Saint Lucia in November.

The Go Explore app is available on the iPhone, iPod Touch, iPad and Android smartphones and tablet devices.

Wednesday, 11 January 2012

Go Explore Bermuda demonstrates its value as a viable advertising medium!

Go Explore Bermuda demonstrates its value as a viable advertising medium!

CONTACT: Michael Brangman, Marketing & Business Development Manager for the Ultra Concepts Group 1.441.293.2455 michaelb@ucgbusiness.com

Go Explore Bermuda the free mobile application available on both Android and Apple devices has recorded over 15,000 active sessions from its soft launch in May 13th 2011 to date.

Go Explore allows visitors access to local events, businesses, discounts and general information such as bus and ferry schedules. Additionally, with video and audio tours, photos and GPS navigation they can explore and learn about Bermuda's rich history and culture. Visitors can reliving the experience that led Mark Twain to make his now famous quote, "You can go to heaven if you want. I'd rather stay in Bermuda. With the integration of Google maps, easy to follow directions guide users to their destination in the shortest time possible.

Go Explore Bermuda was voted BEST mobile application in 2011 by the Bermuda Tech Week.
Michael Brangman, Marketing & Business Development Manager says that the numbers are encouraging. Our statistics indicate that many tourist are down loading the application prior to coming to the island. This proves that the application is being used in the pre-planning phase. Many visitors contact us via Facebook or Twitter seeking information on what to do and were to go. Go Explore has proven itself to be a viable advertising medium, linking the well connected traveler with vendors in the tourism market. Mr. Brangman went on to say that 2012 is predicted to be a great year for Go Explore as we expect the numbers of downloads to continue increasing throughout the year.

Mr. Brangman continued to say that in this tough economic climate, businesses must continue their marketing efforts using mediums that are cost effective yet able to connect with their intended audience. Everyone travels with their phones, and with Go Explores leading edge technology, places your company's information literally in the hands of customers.

Our latest version of Go Explore, released on November 5th, 2011, eliminates the fears of roaming charges as the application and all its content is 100% downloadable.

Go Explore has also entered into strategic partnerships with tourism vendors and stake holders and will be making further announcements in this regards at a later date.

In addition, Ultra Concepts Group Ltd. the parent company of Go Explore has also launched Go Explore Saint Lucia.

Go Explore Saint Lucia has been endorsed by the Ministry of Tourism and Civil Aviation as well as the Saint Lucia Tourism Board and has been accepted as the official mobile app for Saint Lucia.
Go Explore Discover with Go Explore Bermuda.

Advertising opportunities are available with Go Explore Bermuda. Visit our website www.GoExploreBermuda.com

Download Go Explore Bermuda from the iTunes App Store:
http://itunes.apple.com/us/app/go-explore-bermuda/id436137358?mt=8

Download Go Explore Bermuda from the Android App Store:
 https://market.android.com/details?id=com.barz.tourguide.gebermuda

Application Images: